The Pink October 2021 campaign is a milestone in this already traditional event for Instituto Mário Penna. In this edition, the proposal is for a more universal, diverse and inclusive campaign, which gives prominence to all women. In partnership with BH Shopping, an exhibition with photos of the campaign, with the theme “Prevention is of all colors” was launched on Piso Mariana, this Thursday, October 7th. The visitation is free, from Monday to Saturday, from 10 am to 10 pm, and on Sundays, from 12 pm to 8 pm. Four models were clicked under the eyes of renowned photographer Márcio Rodrigues and the result of this unique work can be seen until the 31st of October.
When we say that prevention is of all colors and we give visibility to different aesthetic standards, we are not just embracing the cause of breast cancer, but a whole social issue. Resigning our views and questioning the constructed inequalities is urgent and everyone’s role.
Being a woman these days is increasingly challenging and we, Instituto Mário Penna and BH Shopping, have an important commitment to serving society.
All campaign pieces are available HERE .