Notícias de: Pink October

The Pink October 2021 campaign is a milestone in this already traditional event for Instituto Mário Penna. In this edition, the proposal is for a more universal, diverse and inclusive campaign, which gives prominence to all women. In partnership with BH Shopping, an exhibition with photos of the campaign, with the theme “Prevention is of all colors” was launched on Piso Mariana, this Thursday, October 7th. The visitation is free, from Monday to Saturday, from 10 am to 10 pm, and on Sundays, from 12 pm to 8 pm. Four models were clicked under the eyes of renowned photographer Márcio Rodrigues and the result of this unique work can be seen until the 31st of October.

When we say that prevention is of all colors and we give visibility to different aesthetic standards, we are not just embracing the cause of breast cancer, but a whole social issue. Resigning our views and questioning the constructed inequalities is urgent and everyone’s role.

Being a woman these days is increasingly challenging and we, Instituto Mário Penna and BH Shopping, have an important commitment to serving society.

All campaign pieces are available HERE .

The Instituto Mário Penna partners are putting on a show in the Pink October actions. Last Sunday, October 24th, 9 patients who are part of Entrelaçadas (support group formed by women undergoing breast cancer treatment who share their experiences) were received at Galo’s official store and each one was given a gift by the sponsor Betano in an official team shirt.

And do not stop there. After wearing the shirt, one more joy. They were taken to watch the match between Atlético X Cuiabá and were received by the mascot Galo Doido and presented with flowers. Then, they were taken to the Betano box, where they watched everything in comfort and, most importantly, in complete safety.

This was another action by Instituto Mário Penna, Instituto Galo, Atlético and Betano, showing that the passion for football and prevention go hand in hand.