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The Instituto Mário Penna’s Pink October actions are in full swing. In partnership with Instituto Galo, this Wednesday, the 13th, it was time to take the message of breast cancer prevention to the MRV Arena.

The president of Instituto Mário Penna, Marco Antônio Viana Leite, along with 11 breast cancer patients (As Entrelaçadas, a support group formed by women warriors who share their experiences), visited Atlético’s future “home”, where they were welcomed by mascot Galo Doido and by members of the board of the team and the Galo Institute.

They participated in a technical visit with a simulation of how the team’s stadium will work and, at the end, each one who was present received a pink balloon to write a message about Pink October. Soon after, they were directed to the construction deck and released the balloons in an atmosphere of hope, faith and a lot of joy.

“This partnership is very important. With this union, we were able to reach more people and help prevent and fight breast cancer. Bringing patients here, and hearing the reports, is very exciting. This gives us even more strength to continue in the daily struggle for an increasingly better and more humanized treatment”; says Marco Antônio.

Several partners embraced Instituto Mário Penna’s Pink October campaign and carried out awareness-raising actions for the prevention of breast cancer.

Last Monday afternoon, October 25th, Mário Penna’s team was at Precon, in Pedro Leopoldo, for a chat with the company’s employees. Eliane Fraga, a patient from Entrelaçadas (the IMP’s support group for women with breast cancer) told a little about her fight against the disease, talked about the difficulties of recovery, and emphasized the importance of prevention and the annual mammography.

At the Training and Emergency Center (CUREM), two patients from the Interlaced group were responsible for sending a message about the importance of preventive exams and giving personal testimony about how they faced and are recovering from breast cancer.

Another cool event that had the participation of three patients in the group was the Encounter of Motorcycle Ride Beneficent.

They not only talked to the women who were there, but also witnessed the sale of bandanas by motorcyclists, which had 100% of the amount allocated to Instituto Mário Penna to help in the treatment of cancer patients.

Is that you? Have you had your mammogram or other preventive exam this year?
Don’t be left out of this campaign. Participate and share!

The Pink October 2021 campaign is a milestone in this already traditional event for Instituto Mário Penna. In this edition, the proposal is for a more universal, diverse and inclusive campaign, which gives prominence to all women. In partnership with BH Shopping, an exhibition with photos of the campaign, with the theme “Prevention is of all colors” was launched on Piso Mariana, this Thursday, October 7th. The visitation is free, from Monday to Saturday, from 10 am to 10 pm, and on Sundays, from 12 pm to 8 pm. Four models were clicked under the eyes of renowned photographer Márcio Rodrigues and the result of this unique work can be seen until the 31st of October.

When we say that prevention is of all colors and we give visibility to different aesthetic standards, we are not just embracing the cause of breast cancer, but a whole social issue. Resigning our views and questioning the constructed inequalities is urgent and everyone’s role.

Being a woman these days is increasingly challenging and we, Instituto Mário Penna and BH Shopping, have an important commitment to serving society.

All campaign pieces are available HERE .